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ARTE & VINO / IL FRANCIACORTA IN SMOKING

Monticelli Brusati (Brescia), 19 marzo 2010. Il 2010 è per le Tenute La Montina una data importante: una nuova fase della storia iniziata nel 1987 con la prima vendemmia commercializzata nel 1990, per giungere a quella del Ventennale 2007, in degustazione dal 2010.Per celebrare le prime 20 vendemmie, la famiglia Bozza ha rinnovato non solo l’immagine grafica aziendale, ma anche il design delle bottiglie nei formati Classico, Magnum e Jeroboam. 
La nuova immagine è stata creata dall’artista Paolo Menon, membro del Museo della Permanente di Milano, noto per la sua passione e conoscenza del mondo dell’enologia, che ha interpretato con sensibilità lo stile di oggi dell’azienda. Gli elementi sculturali della nuova bottiglia esprimono da subito eleganza e austerità: dalle linee sinuose dell’ampolla, il lungo collo riceve alla base un cammeo fuso nel vetro, raffigurante due leoni che reggono una tiara. L’altorilievo intende fondere simbolicamente la cultura bresciana del territorio rappresentato dal leone dell’antica Brixia fidelis (motto blasonato della città di Brescia) che ha dato alla Chiesa cattolica un grande Papa, all’orgoglio leonino de La Montina radicata nella seicentesca tenuta di campagna bresciana appartenuta a Benedetto Montini – avo di Papa Paolo VI – da cui inoltre prese nome la collina retrostante. 
Altro elemento di seduzione visiva – altrettanto importante nel suggellare i gesti creativi da dedicare a un vino – è l’etichetta che s’incastona nella nicchia in bassorilievo. Ogni etichetta è stata declinata nei sei colori che contraddistinguono le altrettante tipologie dei Franciacorta La Montina: il color avorio per i Brut, l’oro per i Brut Millesimato Aurum, l’argento per i Brut Satèn Argens, il verde per gli Extra Brut, il rosa melograno nelle versioni Rosé Demi Sec (bottiglia nera) e Rosé Extra Brut Rosatum (bottiglia trasparente), per concludere con l’etichetta di colore nero, logo in oro per denominare le Vintage, le grandi Pas Dosé Riserva, orgoglio di famiglia.Non da ultimo, una piccola raffinatezza grafica: il nuovo logo riportato sulle etichette riprende la storica “M”, in omaggio alla continuità con il carattere tipografico che l’azienda ha utilizzato fino al 2010.

Testo di Michele Bozza
Dal catalogo «Tenute La Montina 1990-2010. Vent'anni di Franciacorta» 

2010 is an important date for the estate, a new phase in a history which started with the 1987 vintage that entered the market in 1990. To celebrate this milestone we have decided to redesign, with the same elegance that characterizes our wine, not just the estate’s image and labels but also the actual design of the bottles in both Magnum and Jeraboam formats.
We trusted this task in the capable hands of the artist Paolo Menon of the «Museo della Permanente» in Milan. Well known for his passion and understanding of the wine world, he immediately grasped the concept and has created a subtle interpretation of La Montina’s contemporary style and image.
The shape of the new bottle expresses at first glance the wine’s elegance and restraint: with its serpentine form and long neck embossed beautifully at the base with an image depicting two lions holding a tiara. The two lions are symbolic. The first is the Lion of Brescia «Brixia Fidelis», (the motto emblazoned on the walls of the region’s capital city), the second is the proud lion of La Montina, an image rooted in the history of the estate and its founder Benedetto Montini, whose name has also been given to the hillside behind.
The labelling is another important element of the bottle’s seductive visual impression which encapsulates the creativity inherent in the wine’s production. The label is in the form of a crown and in a sense this is the coronation of one of the Kings of Franciacorta, a noble wine that will continue its evolution in the new bottle.
A small but important detail is the capital ‘M’ used on the new bottle. This is in the format we have always used on the La Montina label and symbolizes the continuity that is an integral part of our success.
Finally, in reference to the many different styles of Franciacorta at La Montina, the label of each type is a different colour: Ivory for the Brut, gold for the Vintage Brut Aurum, silver for the Brut Satèn Argens, green for the Extra Brut, pink pomegranate for the Demi-Sec Rosé (in the black bottle) and Rosé Extra Brut Rosatum (in the clear bottle) and finally with the black and gold label, the prestigious Pas Dosé Riserva, the pride of our family!
Presenting a great bottle of wine is an art form which requires a profound understanding of its aesthetic value, the ability to interpret it and an excellent knowledge of graphic design. The facing page shows a selection of Paolo Menon’s first ideas. Above, the label for the Vintage Pas DoseÅL, due for release in 2013, has become the estate logo.

The newly designed bottles have received an elegant makeover for the celebration of our 20th anniversary.

2010 is an important date for the estate, a new phase in a history which started with the 1987 vintage that entered the market in 1990. To celebrate this milestone we have decided to redesign, with the same elegance that characterizes our wine, not just the estate’s image and labels but also the actual design of the bottles in both Magnum and Jeraboam formats.We trusted this task in the capable hands of the artist Paolo Menon of the «Museo della Permanente» in Milan. Well known for his passion and understanding of the wine world, he immediately grasped the concept and has created a subtle interpretation of La Montina’s contemporary style and image.The shape of the new bottle expresses at first glance the wine’s elegance and restraint: with its serpentine form and long neck embossed beautifully at the base with an image depicting two lions holding a tiara. The two lions are symbolic. The first is the Lion of Brescia «Brixia Fidelis», (the motto emblazoned on the walls of the region’s capital city), the second is the proud lion of La Montina, an image rooted in the history of the estate and its founder Benedetto Montini, whose name has also been given to the hillside behind. The labelling is another important element of the bottle’s seductive visual impression which encapsulates the creativity inherent in the wine’s production. The label is in the form of a crown and in a sense this is the coronation of one of the Kings of Franciacorta, a noble wine that will continue its evolution in the new bottle. A small but important detail is the capital « used on the new bottle. This is in the format we have always used on the La Montina label and symbolizes the continuity that is an integral part of our success.Finally, in reference to the many different styles of Franciacorta at La Montina, the label of each type is a different colour: Ivory for the Brut, gold for the Vintage Brut Aurum, silver for the Brut Saten Argens, green for the Extra Brut, pink pomegranate for the Demi-Sec Rosé (in the black bottle) and Rosé Extra Brut Rosatum (in the clear bottle) and finally with the black and gold label, the prestigious Pas Dosé Riserva, the pride of our family!
Presenting a great bottle of wine is an art form which requires a profound understanding of its aesthetic value, the ability to interpret it and an excellent knowledge of graphic design. The facing page shows a selection of Paolo Menon’s first ideas. Above, the label for the Vintage Pas Dosé, due for release in 2013, has become the estate logo.
 

 

Le news integrali sono inoltre pubblicate sui seguenti web magazine:

http://www.giornaledibrescia.it

http://www.turismodelgusto.com

http://www.newsride.net

http://www.vinoflash.it

http://www.viniesapori.net

http://www.diariodelweb.it

http://www.bereilvino.it

http://www.milanodabere.it

http://www.informazione.it

http://www.vascellocr.it

http://www.lombardiaatavola.it

http://www.agenziafuoritutto.it

http://www.beliceweb.it

http://www.cucinaevini.it

http://www.enopress.it

http://www.cosasifa.it

editingcomunicazione.blogspot.com

smileweep.com

ja-jp.facebook.com

zh-hk.facebook.com

http://www.globalmedianews.it
http://www.franciacortablog.it
http://www.viaggiasorpresa.com
http://www.ambienteeuropa.com
http://www.digital-mediaservice.com

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